TRADITIONAL BUSINESS CARDS VS. DIGITAL CARDS, WHAT TO CHOOSE?

Business cards have always been a necessity for many professionals when it comes to getting new contacts and establishing relationships to start new projects.

Brand names may change, and industries may come and go, but the tradition of introducing ourselves through a business card has been known to remain unchanged for years.

The arrival of digitization and technology is changing this ritual of exchanging business cards between two people meeting for the first time, to offer a series of digital alternatives to the old physical card.

Therefore, we are going to know the differences between a digital business card and a traditional business card.

So keep reading!

DIGITAL BUSINESS CARDS

At the same time that our environment has been digitized, digital business cards have become more important.

These cards in digital format have become essential for effective networking.

It is like a physical card, but without paper.

As a general rule, digital cards are used through mobile applications, which facilitates the content and design, as well as what you want to express with them.

However, in digital business cards you can include the information you want, be it your work experience, links to your social networks, telephone, email, etc.

Among the advantages offered by the digital business card you can find the following:

1. Paper saving and sustainability with the environment

By not consuming paper you will be respecting the environment, in addition, some studies guarantee that a high percentage of physical business cards end up in the trash.

2. Cost reduction?

Digital business cards help reduce the logistics costs of your business by consuming fewer resources.

This is always interesting considering that you will have a higher profit margin.

3. Biggest follow-up?

With this format, it is more complicated for your cards to be lost or damaged.

In addition, you can automatically synchronize them with the contacts you have saved on your electronic device, be it mobile or computer.

4. Better presentation?

In terms of design, the options that we can present to you for digital business cards are endless.

We can insert multiple formats such as text, video, GIF, images, or all of them combined.

So, with all these possibilities, you can originally highlight your business and different from your competition, thus generating more profits.

5. Fluid communication?

If you carry out events, you will be able to increase the potential for communication with other contacts at meetings, congresses, and courses.

As you can see, the essence and the ritual remain the same, only the support changes.

The switch to a digital business card also showcases your professional update, thereby setting you apart from your direct competition.

These types of virtual cards allow you to have your information updated and present it in an original way to other people.

This will help you strengthen your brand and position yourself as a professional in your sector.

Digital business cards are not only communicating the content of your business but also give it a touch of originality, transmitting a modern and current image.

TRADITIONAL BUSINESS CARDS

Some still see drawbacks in traditional business cards, due to the age of the user, their little knowledge in the online world, or because of the novelty of these that are still gaining ground in the market.

The advantages offered by traditional business cards compared to digital business cards are as follows:

• Greater personal impact?

Admittedly, the allure of a hand-delivered printed business card can’t compare to the far more impersonal digital exchange.

However, on many occasions it is necessary to put a face to your brand and present yourself directly, gaining more trust and direct contact with your potential customers.

• Technological barriers

We must not forget that, although the Internet is here to stay, there are groups of older people who find it difficult to download applications to access digital business cards.

For this reason, they prefer to continue with traditional business cards and not make the leap into technology.

• Limits when designing?

There are times when the user can find limits when it comes to presenting their digital business card due to their little experience in the online world.

The traditional business card conveys more information than just contact details.

• Novelty designs?

New printing techniques allow you to use your photographs to create countless business cards with different and personalized images for each of them.

A physical card expresses your personality through the design you have chosen.

• Ritual?

There are cultures in which the presentation of a physical card is of vital importance, for example, in Japan, it is a ritual.

TO CONCLUDE

Technological advances have allowed social networks to eliminate boundaries between personal and professional life, becoming increasingly blurred.

At Connectana we offer you to create and manage all your digital business cards in a centralized way, showing up-to-date and interactive content to your colleagues or potential customers.

If you are more innovative and daring, you can integrate your corporate videos or the presentation of your events on your digital business card, thus enhancing your online business.

By creating digital cards on our website you will be demonstrating your commitment to the sustainable development goals.

Now that you know the two formats for your business cards, you can choose the one that best suits your needs.

Joining the world of new technologies gives your brand that character of professionalism capable of generating the conversion of your followers.

By choosing Connectana you will get the following benefits:

1.      Very affordable packages.

2.      24/7 customer support.

3. Easy-to-use interface.

4.      NFC and QR code-supported digital business cards.

5.      Attractive business card design.

6.      Unlimited digital business card creation and sharing facility.

7.      Always have your business card with you and share it with just a few clicks either by sending a URL or QR code of your digital business card.

So what are you waiting for? Visit Connectana’s website now and create your digital business card.